Mission

Relative Way began with a camera and a laptop on a John Mellencamp tour bus in 2007 and has continued to expand its business and client-base every year since.  We have collaborated with major artists such as Nine Inch Nails and Paul Simon, as well as large media companies  AOL/Huffington Post, Clear Channel, and Hearst Corporation.  In 2009, we relocated from Los Angeles to New York City. We are currently producing and developing a wide variety of content and projects, such as concert video, documentary, fashion sizzles, event coverage, and more. We can also produce content for your business or personal needs.

Matt Robertson – President

Every project taken on by Relative Way Productions is led by Matt Robertson, who has spent over a decade working in the entertainment industry. Matt brings together the right mix of talent and experience to make each project a success, and is a skilled editor, shooter, and content producer.

Prior to founding Relative Way, Matt was Director of Development for Jennifer Lopez Enterprises/Nuyorican Productions. For over two years he oversaw development for the company’s film and television slate, setting up new projects at the FOX and FX Networks. He also served as Production Executive on the feature films EL CANTANTE, BORDERTOWN, and FEEL THE NOIZE. He also helped oversee the popular MTV reality series DANCELIFE and produced Marc Anthony’s “Mi Gente” music video.

Before he was recruited by JLE/Nuyorican, Matt worked at Disney as Story Editor for Offspring Entertainment. He helped develop and find new material for director Adam Shankman and worked on hit films such as THE PACIFIER and STEP UP.

Matt earned his BA from the University of Southern California’s School of Cinematic Arts. During this time he also produced several short films and interned for top producers at 20th Century Fox and MGM. Prior to USC’s film school, Matt began his career as a production assistant at Francis Coppola’s American Zoetrope in San Francisco.